# Fashion brand IVL Pillars

**Creativity**: The art and design will be handled by the head of design and co-founder DaDuke. \
Art will be approved by community. Artistic collaboration will be vote by the community.

**Technology**: Wearables can be interoperable assets to be deploy in different metaverses at the same time. Or can be not interoperable,  deploy separately  unique metaverse. We will deploy both.

**Marketing**: To get traction, we need to focus on content, influence, collabs and other aspect that establish the best marketing strategy.

**Distribution**: A strong focus on points of sell in defferent metaverse will be the key to secure the business (Metaverse shop, NFT platforms, Wholesales, gallery …)

**Profitability**: Wearable retail multi-blockchain and multi-metaverse will secure the Katmonstarz vault\ <br>